About HQ Strategy Group

What clients value

Clients value a clear, structured approach, the ability to quickly bring focus to complex challenges, and a consistent emphasis on turning strategy into action.

The work is practical, focused, and designed to create clarity, momentum, and measurable impact.

Advisory model

HQ Strategy Group operates as a modern advisory model — bringing together senior strategy, marketing, and communications expertise as needed for each engagement.

This approach provides experienced, senior-level thinking without the overhead of traditional agency structures, while maintaining a clear focus on outcomes and execution.

Leadership & experience

HQ Strategy Group was founded by Gerry O’Keefe, a brand and growth strategist with nearly three decades of experience leading marketing and communications for complex organizations, including enterprise health systems and major universities.

Throughout his career, Gerry has worked at the intersection of brand, strategy, and growth — helping organizations navigate transformation, sharpen their market position, and align internal teams around a clear path forward.

His experience includes leading brand and growth strategy across large-scale organizations and complex stakeholder environments.

Gerry O'Keefe

Founder / Principal

If you're exploring how to sharpen your positioning or accelerate growth, I’d welcome the conversation.